Born in Pittsburgh, PA
Lives and works in Philadelphia & suburbs
UX Strategist & Researcher
FOUR KITCHENS in Philadelphia, PA
January 2019 - current
Leading client engagements with generative & evaluative research, discovery & needs assessments, roadmapping, content strategy, and UX strategy.
SELF-EMPLOYED in Philadelphia, PA
September 2018 - current
Consulting with small businesses to conduct UX assessments, user research, and creating organizational alignment on product vision.
User Experience Manager
WAWA in Wawa, PA
January 2018 - September 2018
Managed the user experience of existing and upcoming Wawa digital properties, including the Wawa mobile app, Wawa.com, and WawaRewards.com.
User Experience Designer
AWEBER in Chalfont, Pennsylvania
March 2015 - October 2017
Led the user experience for AWeber’s Mobile Products Team for over two years. AWeber offers three mobile apps (on both Android & iOS) to their 100k international customers. When I left, I led the user experience on the Conversions Team.
Information Architect / UX Strategist
WILLIAMS RANDALL MARKETING in Indianapolis, Indiana
October 2006 - February 2015
Led the strategy for interactive and web-based projects, from conducting initial business analysis to executing user research to overseeing the product’s strategy through launch.
Retail Marketing Coordinator
MERION PUBLICATIONS in King of Prussia, Pennsylvania
May 2006 - October 2006
Created, coordinated and executed marketing plans for the two new retail divisions of the company. Included a website launch, web ads, print ads, customer e-mail and direct mail projects. In addition to acting as project manager for retail campaigns, I also created the copy.
GRACE STOECKLE STUDIOS in Conshohocken, Pennsylvania
April 2004 - May 2006
Managed freelance agency that provided writing, editing, research, content and concept development and information design services for web projects.
Content Strategist & Project Manager
GSI COMMERCE (eBay Enterprise; Radial) in King of Prussia, Pennsylvania
April 2000 - March 2004
Writing, editing and project management responsibilities for client websites, including Linens ‘n Things, Palm, Kmart, NASCAR, The Sports Authority, Dick’s Sporting Goods, PBS, Nickelodeon, Comedy Central, Modell’s and more.
UXD | information architecture, wireframing, prototyping, user flows, user stories, scenarios, UX content strategy, content audits, sitemaps, touchpoint mapping, interaction design, mobile experience.
UX RESEARCH | recruiting, user interviews, prototype testing, alpha & beta studies (open and closed), prototype testing, cohort studies, usability studies, user personas, behavior profiles, surveys, analytics, group studies, card sorting, remote & on-site testing methods.
PRODUCT OWNER | customer research, storytelling, prototype testing, lean experiments, defining key performance indicators, documenting feature rollouts.
CONTENT STRATEGY | UX content strategy, content audits, sitemaps & navigation schemas, information architecture, content style guides, editorial calendars, metadata, SEO strategy.
SEPT 2019 | Online News Association 2019 in New Orleans
NOV 2017 | I Am That Girl: Women’s Symposium
Greater Philly Small Business Marketers at AWeber Headquarters
Product Tank Philly at Benjamin’s Desk
APRIL 2016 | UX Research: A Mobile Case Study
UX Design Graduate Level Course at Philadelphia University (PhilaU)
Bachelor of Arts, English
PENNSYLVANIA STATE UNIVERSITY at State College
Graduated with High Distinction