Grace Stoeckle

Born in Pittsburgh, PA

Lives and works in Philadelphia & suburbs

UX Designer

UX Researcher

Product Owner

Content Strategist



UX Strategist & Researcher

FOUR KITCHENS in Philadelphia, PA

January 2019 - current

Leading client engagements with generative & evaluative research, discovery & needs assessments, roadmapping, content strategy, and UX strategy.

UX Consultant

SELF-EMPLOYED in Philadelphia, PA

September 2018 - current

Consulting with small businesses to conduct UX assessments, user research, and creating organizational alignment on product vision.

User Experience Manager

WAWA in Wawa, PA

January 2018 - September 2018

Managed the user experience of existing and upcoming Wawa digital properties, including the Wawa mobile app,, and

User Experience Designer
in Chalfont, Pennsylvania 
March 2015 - October 2017
Led the user experience for AWeber’s Mobile Products Team for over two years. AWeber offers three mobile apps (on both Android & iOS) to their 100k international customers. When I left, I led the user experience on the Conversions Team.

Information Architect / UX Strategist 
in Indianapolis, Indiana 
October 2006 - February 2015 
Led the strategy for interactive and web-based projects, from conducting initial business analysis to executing user research to overseeing the product’s strategy through launch.

Independent Contractor 
in Conshohocken, Pennsylvania 
April 2004 - October 2006 
Managed freelance agency that provided writing, editing, research, content and concept development and information design services for web projects.

Content Strategist & Project Manager
(eBay Enterprise; Radial) in King of Prussia, Pennsylvania 
April 2000 - March 2004 
Writing, editing and project management responsibilities for client websites, including Linens ‘n Things, Palm, Kmart, NASCAR, The Sports Authority, Dick’s Sporting Goods, PBS, Nickelodeon, Comedy Central, Modell’s and more.



UXD | information architecture, wireframing, prototyping, user flows, user stories, scenarios, UX content strategy, content audits, sitemaps, touchpoint mapping, interaction design, mobile experience.


UX RESEARCH | recruiting, user interviews, prototype testing, alpha & beta studies (open and closed), prototype testing, cohort studies, usability studies, user personas, behavior profiles, surveys, analytics, group studies, card sorting, remote & on-site testing methods.


PRODUCT OWNER | customer research, storytelling, prototype testing, lean experiments, defining key performance indicators, documenting feature rollouts.


CONTENT STRATEGY | UX content strategy, content audits, sitemaps & navigation schemas, information architecture, content style guides, editorial calendars, metadata, SEO strategy.

Public Speaking

SEPT 2019 | Online News Association 2019 in New Orleans

Personalizing News to Increase Audience Engagement

NOV 2017 | I Am That Girl: Women’s Symposium

SAHS Young Women Rising at Souderton High School

MAY 2017 | What Your Target Persona Is Missing

Greater Philly Small Business Marketers at AWeber Headquarters

MAR 2017 | Effective Beta Programs

Product Tank Philly at Benjamin’s Desk   

APRIL 2016 | UX Research: A Mobile Case Study

Guest Lecturer

UX Design Graduate Level Course at Philadelphia University (PhilaU)  





Bachelor of Arts, English


Pennsylvania University Schreyer Honors College

Graduated with High Distinction