March 31, 2017
I recently heard an interview with Jim Jarmusch in which he talked about how he considers himself an amateur filmmaker, even though he’s been making movies since the early 1980s. Being an amateur means loving your craft. I’m in. I’ve been a UX designer for a number of years, and what Jarmusch said really clicked with me. (Photo credit: Catherine McGann, 1996)
As a “startup,” our team was the perfect testing ground for a new way (well, new to us) to develop a product. Via the lean startup model, we knew that staying inside of a customer feedback loop was going to make the end product much stronger, which we all wanted. We took this idea one step further, because we decided that everyone on the team — developers (devs) included — were going to be exposed to user research in real time.
I wanted my beta study participants to take conversation cues from each other; my hypothesis being they would perhaps be more open, even unguarded, with each other than they would be with a research moderator like me. I wanted to become an enabler of the conversation, but not be looked to as the controller of it; that’s stifling. I wanted shared humanity.